Self magazine's logo
SELF is a magazine about creating a better self. The October 2010 issue has articles about working out, eating healthy, being happier, beauty tips, tips for success and many more.
video from self.com
behind the scenes of a photoshoot
This magazine has a monthly print issue that can be found in stores, or mailed to you if you subscribe. It also has an online site with similar articles, recent tweets, and links to blogs that are related to the magazine.
Reading this magazine takes work from both the limbic and neocortex brains. There are a lot of pictures in the magazine, which require the limbic brain to process them. Since it is a magazine, there are many articles to read which is what the neocortex is used for; higher level reading and thinking.
The 21st century media culture has changed the way we read magazines. Not only can we read the print version, but the personal shift gives us the opportunity to visit the magazines website from iPods, iPads, their blog pages, and their tweets. The aesthetic shift and convergence also make it possible to visit the online version of the magazine from anywhere using our phones, iPods, and other new technology.
The production techniques for SELF magazine and Self.com are important because the style makes it fun to read. It’s different than a newspaper because it’s not all black and white. The magazine has bold, colorful fonts, lots of pictures, and interesting articles. Their website contains tabs for different sections of information that can be found. It’s organized and is easy to navigate.
SELF magazine uses bribery as a persuasive technique to encourage readers to subscribe to their magazine by offering free gifts. This month it’s a free tote bag, and 5 workout booklets. They also have a page of products you could enter to win each month at self.com.
picture from Self.com of a vacation prize that can be won
picture from Self.com of all the prizes that can be won this month
SELF is a unique magazine because it is all about creating a better self. With articles on fitness, health, and beauty, the magazine is for someone who is interested in being active, healthy and fashionable.
Excellent ORAL and blog post on SELF, Heather.
ReplyDeleteI had never heard of this magazine before your presentation.
You use both our Web 2.0 tools and our power tools to maximum effect here.
The "Color Riot" photo shoot is especially revealing, going behind the scenes to show us how it happens.
Bravo,
Dr. W